The White Jacket Effect has been created from a passion and the need to make a change in the culture of the hospitality industry by Amber Kaba.

Amber has been in the hospitality industry for over 15 years. She is highly experienced with catering and nutrition. She has years of experience working in fine dining restaurants alongside Michelin starred chefs.

Courageously, Amber remembers how she used to drink a lot of alcohol to deal with the work pressures – “on any given night a half a case of beer was required to put me to sleep.”

A pivotal moment in her life was New Year’s Eve 2017 – She was managing a large 1600 people event overlooking the Opera House. She decided to have an after party celebration at her house and purchased plenty of alcohol for the team to consume.

However, it all started to go downhill when her colleagues were too exhausted to celebrate and chose to go home instead. Amber was disappointed, lonely and upset and chose to drown her sadness with the alcohol.

It was a tough time for many in the industry after Richard passed away and that’s when Amber realised the real impact of drugs and alcohol. It shone a light on the fact people do not know how to communicate and deal with their deeper issues. She saw how this was killing a beautiful industry and this couldn’t go on any more.

In the space of two years Amber has managed to get sober, start a family and get professional training from a number of performance enhancing transformative learning organisations.

Amber decided the hospitality industry needed help, just like she did. The issues lie in a culture that is accepting of negative vices and soul destroying interpersonal relationships.

And The White Jacket Effect was born.

The White Jacket Effect is committed to improving the culture and mindset of the hospitality industry by empowering individuals to create foundations of ongoing and lasting power. We give you the power to make better choices and be rewarded with better results.